The One Business Secret That Could Make You Rich Forever

(OK, there are actually a 'group' of secrets here...I rolled them altogether to make ONE 
secret ;-)

It doesn't matter what kind of business you own or want to start, these secrets will 
generate the most money possible from your efforts.

Since I don't know you, your abilities or desire to succeed I had to make at least one 
assumption about you: You know something about business and you're older than 18. If 
you have no idea what

If you're a reasonably intelligent person, then you'll have no problem understanding these 
points. I'm going to shoot straight from the hip... no BS, no coddling, no arguments, 
please!

Whether you agree with what I'm revealing here or not, is NOT the point... these are 
essential 'truths' to making BIG money in your own business, not speculation - they are 
time tested, battlefield proven FACTS.

Use them or not as you see fit. They are here to help you and inform you. Period.

OK? Let's go...

#1: Capture EVERYTHING
You must CAPTURE the name, address, email, favorite ice cream, etc...(if you can) of 
every potential customer that contacts you in any way... by phone, email or letter.

In order for your business to be profitable, you must use the lowest cost methods 
available to you that generate a consistent and reliable flow of new prospects for your 
products.

You MUST store your prospects in a database or spreadsheet (like Excel) so you can 
easily manipulate and retrieve and insert the prospects information into your marketing 
communications.

You must diligently and un-mercifully follow-up with this person until a sale is made or 
they want off your mailing list.

Normally it takes 1 and up to 10 communications with this person before they will buy 
anything from you. DO NOT STOP at 3 letters or emails. Mail at least 10 times before 
giving up on them.

#2: Sell Like A Madman
You MUST have your own product to sell in the $9.95 to $49.95 range. This is your lead 
product. It's inexpensive and it has to be good. It must "WOW" your audience.

It must be a product you are proud of and that is above average in USE-ABILITY and 
USEFULNESS to them.

When thinking of a product to develop think about what others would find USEFUL and 
HELPFUL first. Focus on the customer.. what they would find useful and helpful to 
fulfill their dreams and goals.

#3: Upsell To Profits
You MUST have another product... either your own or as an affiliate that is in the $295 to 
$999 range. If it's your own product great!! You're going to be in the BIG money. If your 
an affiliate, make sure the product is $495 or higher and you're getting at least 50% of the 
gross as your commission. This is where the BIG money is.

You must diligently and un-mercifully follow-up with the people who bought your lower-
priced product until a new sale made with the higher product or they want off your 
mailing list.

#4: Save (This one I learned from my wife:-)
You MUST KEEP every penny you make from your business and be watchful you don't 
spend money indiscriminately. In order for you to be rich you must MAKE BIG money 
and you must SAVE every single penny you make. This is where most entrepreneurs 
FAIL miserably. They make the money, but then they spend it on stupid and non-
essential items that do not help them to produce MORE wealth.

ONLY spend money on advertising that gets results or on a 'system' of some kind: 
equipment, office systems, software or information that will help you MAKE more 
money. That's it.

Be very, very diligent about SPENDING.. in most cases DON'T!

#5: DON'T MANAGE YOUR TIME... Control it!! 
'Managing time' sounds like you have very little control over how it's used. Nothing 
could be further from the truth. You must be as diligent with your time as you are with 
your money, especially if you spend a lot of time on the Internet.

It's easy to waste minutes, half-hours, whole hours and days just 'surfing' or 'browsing'. Is 
that you?

Divide your time anyway you want but make sure the majority of your time is spent on 
DIRECT CASH GENERATING ACTIVITIES such as placing ezine ads, subscriber 
drives, sending offers and newsletters to your subscribers, etc.

Here's the model I use for controlling my time:

80% to direct cash generating activities
10% to product delivery and customer service issues
10% to planning your direct cash generating activities

And... every 30 days take one whole day OFF- no cell phones no pagers, no computer, 
nothing! Really take a day off and re-charge you internal batteries.

Be very, very diligent about SPENDING your cash and your time and please ...don't 
waste either one!